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Design to see

Vision loss awareness consulting and solutions

It does not matter how many carrots you eat, you are likely to face visual challenges at some time in your life.  Whether you are trying to read from your phone when there is reflection off the screen; struggling with tired eyes from hours working at your computer, or noticing age related degeneration, there are design adaptations and solutions to reduce visual stress and enhance confidence.

Whichever way you look at it (pun intended), vision challenges may not yet be curable, but the way we adapt and design our digital and physical environments can increase the ease and enjoyment of navigating or interacting with them. Make your online services so user friendly that even the tech challenged would want to come back.

What is visual perception?

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Visual perception is the ability of the brain to process light patterns in order to make sense of our environment. It has little to do with visual acuity or ones ability to focus. Visual perception is very important for the inclusive design for people with low vision, tired eyes, or even people with dyslexia who struggle to make sense of text. Reducing visual clutter is very helpful for customers needing to interact with your service.

Visual clarity trumps clutter

What we offer

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Blog

Views and insights

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Low vision

Connect with a specialist

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Inclusive design

Visual cues for digital & physical spaces

Vision-loss awareness presentations and services

Jenny Webster has lived with Macular Degeneration for over 40 years. She has navigated life, relationships, work, public transport and the ever changing digital world, giving her a unique perspective on  the power of visual design to increase independence and reduce stress.  

Her insight into client/ customer inclusion is useful for:

1 Developers of apps, websites and buildings, particularly for the retirement industry,

2 Designers of interior spaces,

3 People who have low vision who need to become more independent in their home,

4 Those who would like to use smart devices for digital magnifying,

5 Design for atmosphere, not ugly accessibility,

6 Loss and independence,

7 Using iOS for low vision.